Foto: Atria/Multivac Reportage Report Atria ist einer der führen-den Lebensmittelkon-zerne in den nordischen Ländern, im Baltikum sowie in Russland. Die Anfänge des Unternehmens reichen bis 1903 zurück. Die Zukunft sieht glänzend aus, denn die Unter-nehmensgruppe ist gut aufge-stellt und wächst kontinuier-lich. Zu den Kunden zählen der Lebensmitteleinzelhandel genauso wie die Gastronomie und die Lebensmittelindustrie. Im Geschäftsjahr 2014 wurde ein Nettoumsatz von mehr als 1,4 Mrd. € mit 4.715 Mitarbei-tern in den vier Geschäftsbe- Fresh in shape and colour Atria is one of the leading food groups in the Nor-dic countries, in the Bal-tic states and in Russia. The start of the company goes back to 1903. And the future looks bright, since the group is well set up and is growing conti-nually. Its customers include food retailers, the catering sector and the food industry. A net turnover of more than 1.4 billion € was achieved in the financial year 2014 with 4,715 employees in the four business areas of Atria Fin-land, Atria Scandinavia, Atria Russia and Atria Baltic. Atria‘s business philosophy naturally includes much thought about its ongoing competitiveness. „We want to continue maintaining our top position in the market with peak performances economi-cally, a high level of efficien-cy and systematic methods of working,“ explains Markku Hirvijärvi, Senior Vice Presi-dent for Quality, Research & Development and Production at Atria. This also means, that the company has to clearly set itself apart from other sup-pliers in the market with its quality products in attractive packs. This is because it is pri-marily the visual appearance that counts for consumers. Unique feature lost „Around 10 years ago we launched a new generation of sliced meat packs onto the market,“ recalls Markku Hir-vijärvi, „competitors however copied our solution over time, so that all packs in the market looked more or less the sa-me. We quite simply lost the unique feature.“ The requirements of a new pack were therefore clearly defined: it had to differentiate itself distinctly from previous solutions by means of its de-sign. Another important aspect was the handling – the pack had to be easy to open and capable of being reclosed. Frisch geschnitten und appetitlich verpackt – so präsentiert sich die Aufschnittwurst von Atria. Bei Finnlands führendem Hersteller von Fleischerzeugnissen sorgen drei neue Tiefziehverpackungsmaschinen des Typs R 535 von Multivac für optimale Verpackungsergebnisse und große Wettbewerbsvorteile. Freshly sliced and appetizingly packaged – this is how Atria‘s sliced sausage is presented. Three new Multivac R 535 thermoforming packaging machines at Finland‘s leading manufacturer of meat products ensure that optimum packaging results are achieved and that genuine competitive advantage is gained. Frisch in Form und Farbe 44 1/2016
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