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Foto: Messe Frankfurt PERFEKTER MORE PERFECT Willkommen in der Welt von MAJA! Auf 500 qm. für Sie in Halle 8:  Innovationen, die Ihnen neue Impulse geben.  Produktentwicklungen, die Sie an die Spitze bringen.  Ausblicke, die Ihnen spannende Perspektiven eröffnen.  Ein Team, auf dessen Know-how Sie bauen können. ENTSCHWARTEN ENTFETTEN ENTVLIESEN ENTHÄUTEN SCHNEIDEN AUTOMATION SCHERBENEIS NUGGETEIS www.maja.de Besuchen Sie uns: Halle 8 • Stand E/F30 Zeitgeist is no nightmare Clean Label, healthy eating, convenience and products minus e-numbers are important at IFFA. The IFFA is an indicator for trends – this also applies to the product segment of spices, ingredients and casings. It therefore is a must for big players involved in producing ingredients that provide taste and functionality and also casings. Food trends and the nutritional zeitgeist are in the spotlight. Clean label has been trending big-time in the meat sector for many years. It ist an expression of the demands made by consumers and the retail sector to have products that are additive-free as far as possible. For food manufacturers it is not always easy to unite cost-effective processing with the desires and demands of the market. In response to this current clean label trend industry suppliers have developed compounds that do not contain e-numbers and assist with declaration requirements. These systems are stabilised by functional ingredients which do not need to be declared as additives. Further clean labelling is a current topic not just for traditional products, but also in the case of spices for grilling and for sauces. Monosodium glutamate has been all but eliminated in such recipes, in particular in the case of products manufactured on an industrial scale. Today careful eaters tend to define themselves more by what they will not eat. These consumers have given rise to a market of ‘free-from’ products, such as lactose-free or gluten-free foods. Meat substitute products Meat substitute products have come all the way from the niche market of organic products and health food shops to the shelves of food retailers and discount supermarkets. With its product expertise in the manufacturing and processing of meat and convenience products, the supplier industry has extended its range 2/2016 69


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